In the intricate process of negotiating salary raises and benefits, understanding your market value and effectively justifying your desired compensation is pivotal. 
Building upon the foundation of your accomplishments and the insights you've gathered, this step involves demonstrating how your skills and experience align with industry standards and warrant the compensation you're seeking.
Begin by referencing the industry benchmarks you've researched. Compare your current compensation to the average pay for similar roles in your field and geographic location.
Present this data as an objective measure that underscores the fairness of your expectations. This approach can be particularly effective in countering any potential resistance to a raise based on market rates.
Beyond industry standards, elaborate on your skills and experiences that distinguish you from the average professional in your role. Highlight any certifications, specialised training, or unique expertise you possess that contribute to your effectiveness and value within the organisation.
Share anecdotes or specific instances where your skills have made a notable impact, demonstrating your worth beyond the numbers.
While discussing market value, also address the broader context of your contributions within the company. Emphasise how your accomplishments have aligned with the organisation's strategic goals and contributed to its success.
By showcasing your achievements in the context of the company's well-being, you position yourself as an integral part of its growth trajectory, further justifying your request for an enhanced compensation package.
As you progress through the negotiation process, your ability to effectively articulate your market value and provide justifications based on both industry standards and your unique contributions will be instrumental in achieving a satisfactory outcome.
This step bridges the gap between your accomplishments and your desired compensation, setting the stage for a mutually beneficial agreement.